Week 10 Reading Reflection

I very much enjoyed this weeks assigned reading and found it to be very enlightening. A few things that stood out to me in the text were the ideas about financial statements. I agreed that these documents are extremely important, especially after I took accounting last semester. These lessons are vital for any starting entrepreneur. 

I found it surprising that not many people know how important the basics of accounting is and that book keeping is essential for financial standings. All entrepreneurs need alot of venture capital to start a new business and its important to keep an eye on your investment. I
I was confused by the vertical and horizontal ratio analysis views of accounting. I did not go over that in any of my classes. 

I only understood the gist but I feel the author could have done a better way of explaining this accounting method. I think what made it confusing was all of the business jargon used. I would ask the author to give some more examples of real life entrepreneurs when they explained the entrepreneural revolution and give specific companies. It spoke more on a macro level and I would have preferred for it to be explained in a micro level.
I felt that the author did alot of research for the text and is very well informed. I did not disagree with any of the information he provided but I was confused at some points during my reading