Last Elevator Pitch

The feedback from my last trip was very helpful. Someone who commented also ended up being a vegetarian and told me that they appreciate the idea of a veggie friendly. Other commenters understood why I was doing it, but are meat eaters so I don’t think they could see why not eating animals is important. What I changed in my pitch was that I am going to also have a bodega in the restaurant with a small cafeteria for people who do not want to have a sit down meal.

Venture Concept No. 2

Feedback: People seemed to really enjoy my venture concept and give positive feedback. It was really great to hear what others had to say and it was ann overall positive experience. My edited venture concept is below

Being a vegetarian is very easy until I go out with my family and friends to eat. I sometimes even bring my own food. I knew that there must be others out there who face this issue and so my business concept is one where it’s beneficial to the environment and to people.

I want to present the idea of a vegan friendly restaurant but that is also friendly to people who still eat animal products (milk, eggs, honey). I understand that this phrase may come as a surprise but I want to give my customers a lot of variability. Many people believe that a vegan diet is restricting and boring but I believe quite the opposite, and I want to culture this idea into my restaurant.  This restaurant will have a soy substitute for any entree. Soybeans are a species of legumes that contain as much protein as red or white meat. This is an argument that has been going on for so long “Many opponents of a vegetarian diet say that meat consumption is healthful and humane, and that producing vegetables causes many of the same environmental problems as producing meat. They also argue that humans have been eating and enjoying meat for 2.3 million years“ I believe that when my customer’s people are given the option to eat something healthy (and still delicious) they may opt in for that option. I believe with this statement “In Western culture vegetarianism dates back to Ancient Greece. The mathematician Pythagoras (570 BC - 495 BC) advocated vegetarianism; a meatless diet was commonly called the "Pythagorean diet" until the term vegetarian became popular during the 1800s. [120] The philosopher Plato (428 BC - 348 BC) described a vegetarian diet as "divinely ordained."

“ I also want to open a bodega in the front of the restaurant so people can buy vegan snacks, produce, and any other kind of healthy and affordable food that they may not find at a grocery store. This way, I would get two kinds of business, people who want to buy food very quickly, and people who want to sit down and have table service. My important resource or “secret sauce” is that I have the knowledge of how to open a business already. I have created a few successful businesses and I have the drive to do it again. I also know a lot about nutrition and overall health of the human body. I know what it healthy and what kinds of foods will help with any kind of issue a person may have. For example, I know what a person should eat if they want lose weight, what they should eat if they want to grow their long. I myself have lost 15 pounds in a healthy way following a vegan diet and am very happy with the way I feel. I want my customers to know how amazing it feels to not eat animals or animal products. The length that this window will be open is large due to the fact that more and more people are switching to veganism or vegetarianism. There are some areas in the worlds where most people are vegetarian (Northern India for example) and also some areas in the United States where there are a lot more vegetarians than others. San Francisco and the Bay Area in California is notorious for they’re healthy eating habits, but Austin Texas is a place filled with avid meat-eaters. If I open my restaurant, it would need to be in area where I know it would get good business, not in a place where people love barbeque. A 2012 Gallup poll found that approximately 5% of Americans (15,695,702 people) considered themselves to be vegetarian, and 2% (6,278,281 people) considered themselves to be vegan. [127] Total US meat consumption in 2012 was estimated to be 165.9 pounds per person—18.1 pounds fewer than the 2004 high of 184 pounds per person. [126]

 What’s next for this venture I think would be to make a menu, hire staff, and find a chef who can create what I envision for this restaurant. I need to find a realtor who can find me a good location for my restaurant in an area where people are health conscience. I also need to find a good produce man to deliver fresh produce each day, as each meal is vegetable based. The next opportunity I want to tackle with my current innovation is to make the logo and over all design concept for the restaurant. Ambience is everything for if a restaurant fails or succeeds. It needs to be a place where people want to go, and not where peoplewould go. People would want to have the need to instagram/facebook share the food provided to them so theyre friends would go aswell. Another way of creating a large customer base is to hire someone to instagram a plate of your food and when they geo-tag it will create a lot of buzz for the restaurant. Many places such as doughnut shops, milkshake restaurants and bars are exploding due to this strategy that there are lines of a 100 people for a place that only has 8 tables inside.  I really hope to open this restaurant in hopes that it will inspire others to become vegetarian, even if it means only eating meat a few days a week rather than everyday. By not supporting the meat industry, the entire environment and human race will be healthier and happy.

The feedback from my last attempt at this venture was very helpful. Someone who commented also ended up being a vegetarian and told me that they appreciate the idea of a veggie friendly. Other commenters understood why I was doing it, but are meat eaters so I don’t think they could see why not eating animals is important. What I changed in my pitch was that I am going to also have a bodega in the restaurant with a small cafeteria for people who do not want to have a sit down meal. 

Week 14 Reading Reflection

1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 

What stood out to me most during the reading was that how much it takes to make a business grow and prosper.  It also surprised me that a business can have zero value if it didn't do well, or even be worth a lot of money if it still didn't do well. 

2) Identify at least one part of the reading that was confusing to you.

What was confusing to me was the business jargon that I did not seem to catch onto.  Things like "RTU" and other acronyms I dont think were explained very well in the text.

3) If you were able to ask two questions to the author, what would you ask? Why?

I would ask the author for his best advice on how to get the best investment back on a business and how to start one.

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

I agreed with everything the author talked about.

Google Gold

1) A discussion of your general approach and strategy to search engine optimiation (SEO). What were some of the activities you did for each blog post to pursue SEO? 

Some activities I did for each blog post was to do research before answering any questions so I can have the best an informed answers possivle.

2) What were your keywords. How did you select those keywords? Did you change or refine your keywords through the semester?

Keywords I used were "How to be entrepreneur" and "College entrepreneur"

3) How did you use social media to enhance your SEO efforts? What your your surprises or general impression of using social media to improve your blog's profile? Was social media generally receptive of your blog, or did it get ignored?

I sued Social media by putting my blog on blast and available to family and friends to share. I Think it helped me reach views on my blog.

4) What was your most "viral" post? In other words, which post obtained the most traffic? Why do you think?

My most viral post was a post I did when I handed cash to friends where I had a video, I think the video helped me reach more views as it was also connected to Youtube.

5) Finally, did you make it to the first page of Google results for your keywords? If not, what page of results did you make it to?

I did not but it took me to very helpful websites about entrepreneurship that I read.

Very Short Interview, Part 2

Looking back at the interview today I see that I think I conducted a good interview. My questions were interesting and direct and I think it is becuase I had prior experience to entrepreneurship before this class.  Maybe something I should not have asked him was "did you always dream of being a restuarant owner?" because I feel that is a kind of question that never gives a true explanatory answer. My second interview went well, Demetrio however did not wish to be recorded.

What does "entrepreneurship" mean to you?
Entrepreneurship means to not give up on our idea until you have exhausted all over options. Many people will tell you that its risky, but its important to face adversity with bravery.

How many times did you fail before you became a success?
twice. I opened a cafe in Venezuela before I came to miami and it was a failure. It didnt even make a year. NAd before that I failed by giving up

Did you expect to have so much success as a first time restaurant owner?
Not so quickly. I obviously dreamed of owning a famous restaurant with my family, and I am so happy that we are still here 25 years later. I just knew that having high quality coffee and a calming ambience were the ingredients to sucesss.


I found that after this semester I learned alot about entrepreneurship and that is takes alot of bravery and tenacity to become and entrepreneur.

Celebrating Failure

Oh Failure, what a great thing to think about when thinking about your past. Honestly, I 100% dont believe in failure. Saying the words "I failed" is just as meaningful as saying "I'm stressed". Its a state of mind, not an actual thing that happens.

But anyways..
I think the biggest failure is when I disappoint myself, which is not very often but it still happens.
I remember this semester when I failed myself on being able to stand on my own. I had to rely on alot of people this semester for several reasons and was not as independent as I would have liked to be. I'm lucky I have such great friends but I wish I could handle my own issues when they are thrown at me.


That's about it. I don't believe in failure. I'm tenacious enough to get everything/ achieve everything I want.

Week 13 Reading Reflection

1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 

What stood out to me most during the reading was that how much a business could go for if the owner decided to sell. It also surprised me that a business can have zero value if it didn't do well, or even be worth a lot of money if it still didn't do well. 

2) Identify at least one part of the reading that was confusing to you.

What was confusing to me was the PE earning and how the multiples work. How can you measure the value of a business besides seeing its retained earnings and other assets? I liked how the author explained it but I cant help but wonder the loopholes around that theory.

3) If you were able to ask two questions to the author, what would you ask? Why?

I would ask the author for his best advice on how to sell a new business for a large profit because I would want to do that in the future.

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

I agreed with everything the author talked about.