1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
The biggest surprise I saw in the reading was that I did not know that companies spend so much money into market research and how interesting it is.
2) Identify at least one part of the reading that was confusing to you.
The author was very clear but some of the business jargon may have been a bit confusing.
3) If you were able to ask two questions to the author, what would you ask? Why?
I would ask for more companies as examples and I would also ask how they knew all of this about the business
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
I agree with everything the author wrote about.
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